Rapport Selling

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The next time you have a customer who is objecting to your price for your product or service, here’s a little quotation that’ll remind you how business works.

“It is unwise to pay too much, but it is unwise to pay too little. When you pay too much you lose a little money and that is all, but when you pay too little you sometimes lose everything, because the thing that you have bought isn’t capable of doing the thing which it was bought to do.”

“The common law of business balance prohibits you from paying a little and receiving a lot – it can’t be done. If you deal with the lowest bidder it would be as well to add something fro the risk you run, and if you can so that you can afford to buy something better.”


John Ruskin 1819 – 1900

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